DATABRIDGE

A powerful solution that enables organisations to match customer data across systems and enterprises while maintaining data anonymity.

DataBridge provides customers with an easy-to-use, secure, and scalable solution for matching customer data across various systems and enterprises. Our platform uses advanced algorithms and machine learning techniques to match customer data with high accuracy, providing businesses with a powerful tool to enhance their data-driven decision-making capabilities.

The DataBridge platform is highly scalable, making it suitable for businesses of all sizes. Whether you're a small startup or a large enterprise, our platform can handle your data matching needs with ease. Additionally, our cloud-based platform eliminates the need for costly infrastructure investments, making it a cost-effective solution for businesses of all sizes.

DataBridge Resonate is the core matching engine that employs:

AeRA - Anonymised Entity Relationship Algorithm: 

• One of the key features of DataBridge offering is its ability to maintain data anonymity. Our platform uses advanced data masking and encryption techniques to ensure that customer data is protected and secure at all times. 
• This feature ensures that sensitive customer information is never exposed, while still allowing businesses to match customer data across different systems and enterprises.

PeRA - Probabilistic Entity Relationship Algorithm. 

• Offering probabilistic record linkage (entity resolution) that allows you to deduplicate and link records from datasets without unique identifiers.o this item.

The platform takes data security very seriously, with features in place to keep PII data confidential and secure. 

• Data is encrypted at all times, at rest and at transit, using strong encryption algorithms, and hashing algorithms are applied to make PII data unreadable and anonymised via salted HMAC based hashing, symmetric and asymmetric key based encryption with automated key rotation.

DataBridge, being cloud native, benefits from the different data security services provided by public clouds, such as 

• Secret Management Service
• IAM, Firewalls, Security Scanning and Monitoring, 
• Data Encryption, Activity Logging, etc. 

This ensures that all customer data is protected from unauthorised access.

Yes, the DataBridge console is an easy-to-use Interface. 

DataBridge offers businesses an intuitive interface for matching customer data across systems. Its simplicity ensures quick adoption and utilisation of powerful features. Advanced Algorithms: 

• DataBridge uses advanced algorithms and machine learning for highly accurate data matching. 
• Data Privacy: DataBridge prioritises data privacy with masking and encryption techniques, ensuring confident platform usage and protected customer information.